In 1995, SOHH was launched with the bold vision to bring hip-hop from the streets to the new global frontier called, "the internet." It was so groundbreaking, that when founders Felicia Palmer and Steven Samuel would meet with record execs to propose ideas for promoting hip hop artists on the internet, the execs would ask “what’s the internet?”
Twenty-five years later, SOHH stands as the first and longest-running Black-owned online destination for hip hop news, lifestyle, music and culture.
We celebrate this milestone with a renewed focus and commitment to our brand values and the debut of our ultra-premium, limited-edition SOHH 25th Anniversary Collection.
Aspirational. Groundbreaking. Resilient. Bold.
We look forward to the next chapter with you.